LOOKING AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Looking at some media trends in the digital age

Looking at some media trends in the digital age

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Below is an introduction to some present trends and habits in television and content viewing.

In the current digital age, smart phones have come to be one of the most popular devices that people are using to watch videos and gain access to media. These days, many social media channels are offering endless feeds of brief, chains of videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a sequence of selected videos and react quickly, making these videos a lot more appealing and addicting than conventional television. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Subsequently, this trend is evolving the way individuals are actively looking for and counting on to receive information, in a quicker, much shorter and more visible format.

In recent years, with the growth of digital media, the way in which people take in media has changed considerably. For many years, conventional television was the primary source of family entertainment for most people. However, after the advancement of internet streaming platforms, many viewers are turning away from arranged tv, specifically among younger people. Rather, global media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the transformation in audience consumption practices. These options are popular for allowing individuals to watch the programs and movies they want, whenever they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky read more and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the industry.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form media content, the method by which individuals are getting their information is also shifting. Individuals are significantly turning towards internet news sources, instead of viewing television, to find out about the latest worldly affairs. Nevertheless, at the same time, due to a constant flow of knowledge, people are becoming overwhelmed by huge volumes of content. In response to this, news agencies are re-engaging viewers by making short form content that is more clear and much easier to navigate. These days it is common to see news channels that have large followings on social media websites. This pattern can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been important for supplying people with dependable and authenticated news sources, in a form they can readily identify with.

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